Acronym brand overview

tl;dr 

 The expensive prototypical techwear brand funded as a consulting agency. Early works included Snowboard wear for Burton that resulted in a jacket with integrated controls for a Sony Minidisc player. 

 Collaborations 

 

 Nemen 

 Veilance 

 Asus 

 Nike 

 Stone Island 

 Burton (consulting) 

 

 https://www.inverse.com/input/style/acronym-asus-rog-gaming-laptop-errolson-hugh-interview-hideo-kojima-death-stranding-nike 

 In Popular Culture 

 Video Games  

 

 Death Stranding - Errolson Hugh has a cameo in the game and there is a Death Stranding themed variant of an Acronym jacket called the J1A-GTKP. https://www.highsnobiety.com/p/acronym-death-stranding-j1a-gt-jacket/   

 Deus Ex Human Revolution - Acronym has worked with Eidos Montreal on the Coat for Adam Jensen. In the game, Adam Jensen receives an email about his new coat from Errolson Hugh and there is an Acronym store in the game.

 

 https://www.gameinformer.com/b/features/archive/2015/04/24/haute-future-how-fashion-designers-improved-adam-jensen-s-deus-ex-coat.aspx 

 

 

 

 Movies 

 

 Hobbs and Shaw is a spinoff from the Fast and the Furious series. It is bad. Hobbs and Shaw are outfitted in Acronym at one point in the movie. https://arstechnica.com/gaming/2019/08/how-my-favorite-designer-ended-up-being-featured-in-hobbs-and-shaw/   

 

 Books 

 

 

 Zero History by William Gibson William Gibson is friends with Errolson Hugh and parts of the book are inspired by Acronym. From the Thanks section of the book: "Michaela Sachenbacher and Errolson Hugh introduced me to the architecture of a “secret” brand, and the passion behind it." This book is the third in a triology that starts with Pattern Recognition . 

 

 

 Famous Acronym Enjoyers 

 

 Robin Williams https://x.com/commedesarchive/status/1518739986711040000 

 John Mayer 

 

 

 Unsorted Sources 

 https://sabukaru.online/articles/errolson-hugh-the-final-boss-of-fashion 

 https://www.newyorker.com/magazine/2019/12/16/how-william-gibson-keeps-his-science-fiction-real 

 https://www.heddels.com/2015/03/william-gibson-interview-buzz-rickson-line-tech-wear-limits-authenticity/ 

 https://www.complex.com/sneakers/a/brendan-dunne/acronym-nike-blazer-low-errolson-hugh-interview 

 https://www.inverse.com/input/style/acronym-asus-rog-gaming-laptop-errolson-hugh-interview-hideo-kojima-death-stranding-nike